Marketing Using Social Media

Course Description

Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization.

Agenda

Unit 1: Social media as two-way communication

• The customer-business relationship
• The power of viral marketing
• Building customer loyalty with social media
• Using social media to brand your organization

Unit 2. Creating, marketing and communicating using Blogs

• How blogs got started
• Writing blogs for work and business
• Marketing and promoting your blog Business strategies for blogs

Unit 3. How to use Twitter

• Uniqueness of Twitter
• Creating tweets and messages
• Doing research and information gathering with Twitter
• Integrating Twitter with other publicity

Unit 4. LinkedIn: a social media for professionals

• Why businesses and professionals use LinkedIn
• How LinkedIn distinguishes itself among social networks
• Getting connected with LinkedIn
• Case studies and examples of business and professional uses